Solution:
The first parameter to an action is a string. Generally it is something like wp_footer
or before_send_email
but there really isn’t any restrictions on it. For instance, in my company’s code, we often use slashes to give the action a (fake) namespace such as company/plugin-name/class/action
but this is 100% arbitrary from WordPress’s perspective.
Back to your example, however, there actually is a specific pattern from WordPress for that specific hook which you can see here. Every plugin in WordPress has an “entrance” or “plugin” file that boots up the entire plugin. Because most plugins live in a sub-folder, it is often plugin-name/plugin-name.php
or plugin-name/index.php
but it is ultimately up to the plugin author.
Most people use that specific action to add special messages to their own plugin’s row in the general listing of plugins. The plugin you mentioned is using it to give a warning to users with a very specific version of the plugin installed.