Solution:
You can do this by overwriting the entrypoint for the wordpress image.
Create a file startup.sh in your project and make is executable:
#!/bin/bash
chown -R www-data:www-data /var/www/html/wp-content
docker-entrypoint.sh apache2-foreground
Then in your docker-compose.yml:
...
wordpress:
...
working_dir: /var/www/html
volumes:
- './my-theme:/var/www/html/wp-content/themes/my-theme'
- './startup.sh:/startup.sh'
entrypoint: /startup.sh
This worked for me, let me know if you have problems implementing it.