Solution:
Because the second argument needs to be a callback. (and add_action
internally uses call_user_func_array
).
For functions we can just pass its name as a string but we can’t do that with object methods, can we?
So an array is passed with 2 elements, first the object and second the method to call:-
array( $object, 'method' )
Oh and you can safely remove that useless ‘&’, PHP4 days are gone now.