Medical Supplies B2B Store

Framework agreements are the heart of medical supplies eCommerce: two care homes can buy the same box of gloves at different prices. We used BigCommerce customer groups and B2B price lists so each account sees exactly the rates in its contract the moment a buyer signs in, with no quote requests and no manual adjustment after the order.

Because pricing lives in the platform rather than in a spreadsheet, changes to a framework are made once and apply everywhere, from category pages to the basket.

• Customer groups mapped to framework agreements
• Account-specific price lists applied automatically
• One source of contract pricing across the store

Most customer organisations have several people ordering and a manager who controls the budget. Accounts support multiple users with roles and spend limits. When an order goes above a buyer’s limit it routes to their manager for approval inside the store, and the decision is recorded against the order.

That replaced approvals that used to happen on the phone and were never written down. Customers gained an audit trail they could rely on, and the distributor stopped fielding calls about who had agreed what.

A care home’s weekly order rarely changes much, so the store is built around repetition. Buyers can reorder any previous order from their history, or keep saved lists for a ward or a clinic room and send the whole list to the basket in a click. The weekly repeat order moved from fax and email to self-service, and order errors from re-keying were eliminated.

• Reorder from order history
• Saved lists per ward, room or site
• Quick add by product code for experienced buyers

Nothing undermines a trade store faster than promising stock that is not there. Stock levels and pricing sync from the distributor’s ERP through the BigCommerce Catalog API and webhooks, so availability on the site reflects what is actually on the shelf and orders flow back without anyone re-typing them.

With order entry automated, account managers were freed to handle clinical and product queries — the work customers valued them for in the first place.