Shop by Job, Not by Product Name
The catalogue is organised into the jobs customers are trying to do: foam cleaning, paint correction, oxidation removal and equipment maintenance. Someone with a faded tractor goes straight to oxidation removal and paint correction and sees the products that solve that problem, in the order they would use them.
This shop by job eCommerce navigation is backed by WooCommerce categories and attributes, so the same products can also be filtered by size, concentrate or ready-to-use, and suitable surface. Customers who know exactly what they want can still search directly.
- Categories that match real jobs
- Filters for size, concentrate and surface
- Search for customers who know the product























