Craft Brewery Beer Club & Subscriptions

WooCommerce Subscriptions now manages every member’s renewal date. Payments are taken automatically through Stripe, and when a card fails the dunning flow retries and emails the member to update their details, rather than someone chasing by phone.

Members can pause for a month, skip a box or change their card from their account. Those self-service options cut cancellation requests, because people who simply needed a break no longer had to leave the club to get one.

• Automatic renewals with Stripe payments
• Dunning recovers failed cards without phone calls
• Self-service pause, skip and card updates

Gift memberships used to live in an email thread, with recipient details copied by hand. Now the buyer pays for a fixed-length gift subscription, chooses a start date and enters the recipient’s address, which is kept separate from their own.

The recipient receives a card announcing the gift and their first box arrives on the chosen date. At Christmas, gift subscriptions became a genuine product line instead of an awkward workaround.

• Separate buyer and recipient details
• Chosen start date and a gift card for the recipient
• A seasonal product line rather than a manual process

A tick box saying “I am over 18” protects nobody. Age verification now runs at checkout against a verification provider, so most customers are confirmed in seconds without leaving the page.

When the provider cannot confirm someone, the order goes to a manual review path rather than being rejected outright, which keeps genuine customers buying while giving the brewery a defensible record that checks were made before dispatch.

• Checkout-time verification through a provider
• Manual review for orders that cannot be auto-confirmed
• A record of checks made before dispatch

Custom shipping rules apply alcohol-specific courier services to beer orders and block restricted postcodes before payment, so customers find out straight away if an address cannot be served instead of after the box has been packed.

Merchandise and vouchers, which carry no alcohol restrictions, can still use standard delivery. The result is a checkout that enforces the rules the brewery must follow without treating every product as if it were a case of beer.

• Alcohol-licensed couriers applied automatically
• Restricted postcodes checked before payment
• Standard delivery for non-alcohol items