Charity Donation & Campaign Website

The donation form is part of the trust’s website, in its colours, typography and tone, so supporters never feel they have been handed to someone else. Single and monthly giving sit side by side, card payments run through Stripe and Direct Debits through GoCardless, and supporters can choose to cover the transaction fee so more of their gift reaches the cause.

Suggested amounts are tied to concrete outcomes, such as what a particular sum provides during the winter appeal. People give more confidently when they can see what their money does, and donation completion improved once giving stayed on the charity’s own site.

• Single and monthly donations in one form
• Card and Direct Debit payments
• Suggested amounts linked to real outcomes

Regular giving lets a charity plan beyond the next month, so the form makes monthly donations easy to choose and easy to manage. Supporters see what a monthly gift achieves over a year, and the confirmation journey explains how to change or cancel, which builds the trust that keeps regular donors giving.

Because regular gifts are recorded with their schedule and source campaign, the fundraising team can see which appeals bring in long-term supporters rather than one-off spikes.

Gift Aid online donations are only as good as the declaration behind them. The form presents the declaration with the required wording at the point of donation and records the supporter’s confirmation, the date and the details needed for a claim. Paper forms, and the transcription errors that came with them, are gone.

Every declaration flows into the CRM alongside the donation it belongs to, so claims can be prepared from clean, complete records.

Charity campaign pages are assembled from custom Gutenberg blocks: an appeal header, a live progress total, a story, impact figures and a donate block that is already connected to the giving form. The fundraising team picks the blocks, adds words and photos, and publishes, so a new campaign goes live the same day rather than in two weeks.

Impact figures and stories are structured content, entered once and reused across campaigns, reports and the homepage. When a total changes, every page that shows it updates.