Manufacturer Technical Product Catalogue

Engineers search by specification, not by brand name. The selector filters the catalogue by pressure rating, connection type, body material, temperature range and approvals, with counts updating as each filter is applied. A shortlist that used to take an afternoon of PDF comparison now takes seconds.

Because every attribute is structured data rather than text in a brochure, filters are precise. A valve either has a WRAS approval or it does not, and the selector knows the difference.

• Faceted filtering by pressure, connection, material, temperature and approval
• Live result counts as filters change
• Shareable filtered views for project teams

The catalogue runs on WordPress with ACF Pro, but product data is never typed into WordPress by hand. A nightly import pipeline reads the PIM and updates every product, attribute and document link, so published specifications always match the PIM after each import.

Marketing still controls the parts of the site that need words and pictures, while the technical truth comes from one place. Redis caching keeps the faceted search fast even across thousands of products.

For a specifier, the CAD file is often the moment of decision. Each product page offers 2D and 3D CAD, datasheets and installation guides alongside the specifications. Those downloads became the site’s clearest enquiry signal, showing the manufacturer which products were being designed into projects.

• 2D and 3D CAD per product
• Datasheets and installation guides attached from the PIM
• Downloads tracked as an enquiry signal

Separating technical data from marketing content changed how the team works. Engineers maintain specifications in the PIM, where they already lived, and the website follows automatically. Marketing writes application guides, case studies and range introductions in WordPress, and links them to the products they describe without copying a single figure.

When a range is updated, the change appears in the selector, on product pages and in downloads after the next import. Nobody has to remember which PDF to replace or which page still shows the old pressure rating, and the risk of an engineer specifying from an outdated table has largely gone.

The manufacturer sells through distributors, so the site had to hand engineers on rather than ask them to buy direct. Product pages link to distributor stock and a where-to-buy locator. Distributor referrals are now tracked from the product page for the first time, giving sales a view of demand by product and region.

Product schema on every page also helps search engines understand the catalogue, bringing engineers to the right product page directly from search.