Dog Protein Food & Supplements – BigCommerce Store
A BigCommerce store for high-protein dog food and supplements, with shopping by life stage and recurring auto-delivery.
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On location
Outdoors DogPhoto: Matt Bango (CC0)
Dog PuppyPhoto: Jairo Alzate (CC0)
Dog AnimalPhoto: Altered Reality (CC0)
Woman DogPhoto: Trinity Kubassek (CC0)
Wisdom in an old dog portraitPhoto: Musicaloris (CC BY 2.0)
About the Project
This project is a BigCommerce pet food store for a brand selling high-protein dog food and supplements. Dog owners are some of the most careful shoppers online: they read ingredient lists, compare protein sources, worry about joints in older dogs and growth in puppies, and remember exactly which food upset whose stomach. A store that hides that information, or makes it hard to find the right product, loses them quickly.
We built the store around the questions owners actually ask — what suits my dog’s age and activity, what exactly is in it, and how do I make sure I never run out. Shopping starts with life stage, product pages read like a clear nutrition label, and subscription auto-delivery means the next bag arrives before the last one is empty.
About the Client
The client is a dog nutrition and supplement brand with a range spanning puppy, adult, senior and working-dog foods alongside joint support, probiotic and omega-3 supplements. Its customers range from first-time puppy owners to people who work dogs every day and treat nutrition as part of performance.
The brand wanted a store that would explain its products as carefully as its customers read them, guide people to the right food quickly, and turn one-off orders into long-term customers through dependable repeat delivery.
Project Goals
Help owners find the right food for their dog’s life stage and activity in a few clicks.
Present ingredients, nutrition and feeding guidance clearly on every product.
Make subscription auto-delivery simple to start and easy to manage.
Cross-sell supplements alongside the foods they suit.
Build on a platform that can grow with the catalogue.
Project Overview
The Challenge and Our Solution
The Challenge
Pet owners are careful about what they feed their dogs. The brand needed a store that explains its high-protein food and supplements clearly, helps owners choose the right product for their dog’s age and activity level, and makes it effortless to reorder food before the bag runs out.
Our Solution
We built the store on BigCommerce with a custom Stencil theme. Shoppers can filter by life stage, activity level and protein source, and product pages present ingredients, nutritional information and feeding guidance in an easy-to-scan layout. Subscription auto-delivery was integrated so customers can set a delivery schedule and manage it themselves, and supplements are cross-sold alongside food.
Shopping by Life Stage and Activity
Navigation starts with the dog rather than the product catalogue. Owners choose puppy, adult or senior, then narrow by activity level, protein source or needs such as grain-free or joint support. Faceted search makes those choices combinable, so an owner of an active senior dog can see exactly the foods and supplements that fit.
Filters were set up in BigCommerce’s native catalogue and search tools rather than bolted on, which keeps them fast and means the team can add new attributes as the range grows.
Puppy, adult, senior and working-dog navigation
Filters for protein source, grain-free and joint support
Native BigCommerce faceted search
Product Pages That Read Like a Nutrition Label
Each product page presents ingredients, analytical constituents and feeding guidance in a consistent, easy-to-scan layout. The information is stored in custom fields rather than typed into descriptions, so every product shows the same structure and nothing is buried in a paragraph of marketing copy.
Consistent nutrition data also helps with search: structured product information supports rich results, and owners comparing foods can see like-for-like details across the range.
Ingredients, nutrition and feeding guidance on every product
Custom fields for consistent structure
Built-in SEO and schema support
Dog Food Subscription eCommerce, Done Simply
Running out of dog food is a problem owners solve at the nearest shop, often with a different brand. Subscription auto-delivery removes that moment: customers choose a delivery frequency when they buy and manage upcoming orders from their account, including skipping or changing a delivery.
For the brand, recurring orders build loyalty and steadier demand. For owners, it is one less thing to remember.
Choose a delivery frequency at checkout
Manage, skip or change deliveries from the account
Encourages repeat purchase and loyalty
Food and Supplement Bundles
Supplements are recommended alongside the foods they complement — joint support with senior foods, probiotics and protein supplements with active and working-dog foods. Related products and bundles are configured with BigCommerce’s native tools, so the team can adjust pairings without development work.
This makes the store more helpful as well as more profitable: owners discover products that suit their dog instead of searching for them separately.
Supplements paired with suitable foods
Bundles managed by the team
Related products throughout the journey
Our Process
How We Delivered It
1
Listening to Owners
We mapped how owners choose food — by age, activity, sensitivities and protein — and designed navigation around those decisions.
2
Structuring Nutrition Data
Ingredients, analysis and feeding guidance were modelled as custom fields so every product page could share one clear layout.
3
Designing the Stencil Theme
A custom Stencil theme gave the brand its own look while keeping BigCommerce’s fast, native catalogue and checkout.
4
Integrating Subscriptions
Auto-delivery was integrated and tested end to end, from first order to customers managing their schedule.
5
Launch and Handover
The team was trained to manage products, filters, bundles and subscriptions before the store went live.
Built with BigCommerce
BigCommerce Features Used in This Store
BigCommerce provides a scalable, hosted platform with powerful built-in catalogue and search features. We built a custom Stencil theme and used BigCommerce’s native tools to help owners choose the right nutrition for their dog and reorder with ease.
Faceted Search & Filters
Product filtering by life stage, activity level and protein source using BigCommerce’s faceted search.
Custom Stencil Theme
A bespoke theme built with Stencil and Handlebars templates for a fast, on-brand shopping experience.
Product Options & Variants
Bag sizes and flavours set up as product options, each with its own price and inventory.
Custom Fields for Nutrition
Custom fields present ingredients, nutritional information and feeding guidance on every product page.
Subscriptions & Auto-Delivery
A subscription integration lets customers choose a delivery frequency and manage upcoming orders.
Related Products & Bundles
Supplements recommended alongside the right foods to grow average order value.
Customer Accounts
Customer accounts with order history and saved addresses for quick reordering.
Built-in SEO & Schema
Clean URLs, editable meta data and product structured data for strong search visibility.
Technology Stack
BigCommerce
Hosting, catalogue, faceted search, checkout and orders
Stencil
Theme framework for the custom storefront
Handlebars
Page and component templates
JavaScript
Filters, product options and subscription interface
Subscription Integration
Recurring auto-delivery and subscription management
Key Features
What We Delivered
Shop by Life Stage
Puppy, adult, senior, active and grain-free filters alongside protein-source navigation.
Subscription Auto-Delivery
Customers choose a delivery frequency and manage upcoming orders from their account.
Nutrition-Focused Product Pages
Ingredients, nutritional information and feeding guidance presented clearly on every product.
Food + Supplement Bundles
Joint support, probiotic and protein supplements cross-sold with the right foods.
Outcome
Results and Impact
Shop-by-life-stage and activity filters that guide owners to the right food and supplements.
Clear nutrition information that builds trust in the product range.
Recurring auto-delivery that encourages repeat purchases and customer loyalty.
A scalable BigCommerce platform ready for a growing catalogue.
Client Feedback
What the Client Says
★★★★★
Subscriptions finally work the way our customers actually buy.
eCommerce ManagerDog nutrition & supplement brand
Services
Services Behind This Project
The BigCommerce, eCommerce, Payment Gateway & Subscription Integration expertise we used to build this bigcommerce ecommerce — and can bring to yours.
Stripe, PayPal, Apple Pay and regional gateways integrated properly — plus subscriptions, deposits, invoicing and marketplace payouts.
Learn more
FAQ
Frequently Asked Questions
Why choose BigCommerce for a pet food store?
BigCommerce offers a hosted, scalable platform with strong native catalogue, faceted search and SEO features, which suit a range organised by life stage and nutrition. A custom Stencil theme adds your brand and layout without giving up the platform’s speed, security and built-in checkout.
How does subscription auto-delivery work for customers?
Customers choose how often they want a product delivered when they buy. Orders then repeat automatically, and customers can manage upcoming deliveries from their account — changing the date, the frequency or skipping a delivery — without contacting support.
Can nutrition information be displayed consistently across every product?
Yes. We store ingredients, analytical constituents and feeding guidance in structured custom fields rather than free text. Every product page then uses the same layout, which helps owners compare products and supports structured data for search engines. It also makes updates safer, because changing a formula means editing one field rather than rewriting a description.
Can we add new filters as the range grows?
Filters are built on BigCommerce’s native faceted search, so new attributes — a new protein source or a dietary need — can be added by the team and applied to products without changing the theme. Because filters use structured attributes, they stay consistent as the catalogue grows and remain fast for shoppers on mobile.
What affects the cost of a BigCommerce store like this?
The main factors are the depth of the custom theme, how much product data needs structuring and importing, the subscription solution and its integration, any bundles or personalisation, and integrations with stock or fulfilment systems. We scope these at the start so the estimate is reliable.
Can you migrate an existing store to BigCommerce?
Yes. Products, customers and order history can usually be migrated, and we set up redirects from old URLs to protect search rankings. Subscriptions need careful handling so existing subscribers are moved without missing a delivery. We plan the cut-over date around delivery schedules and test the migrated catalogue with your team before launch.
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