Furniture Retailer Replatform to Shopify Plus

Large migrations fail when everything moves at once and problems surface together. We moved data in stages, each one verified before the next began. The catalogue came first: 11,400 products rebuilt with their variants, dimensions and room categorisation so that navigation and filters worked properly in Shopify from day one.

Customers followed, then ten years of order history, exported from Magento 1 and loaded through the Shopify Admin API. Each data set was checked for counts, key fields and spot samples against the source, so the team could see that what arrived matched what left.

• 11,400 products with variants, dimensions and room categories
• Customers and ten years of order history preserved and searchable
• Each data set verified before the next stage began

A decade of search equity was tied to Magento's URL structure, and Shopify uses a different one. We crawled the entire old site and mapped every URL that mattered to its best new equivalent: products to products, categories to collections and filtered views to the closest useful page.

The result was 9,860 redirects live at the moment of cutover, not added afterwards when rankings had already started to slip. Customers following old links and search engines revisiting known pages both landed somewhere sensible.

The biggest commercial problem was the delivery step. Furniture often needs a two-person team, a specific day and delivery to a chosen room, and the old checkout handled none of that clearly. We implemented delivery slot selection inside checkout, with lead times calculated from the customer's postcode and room-of-choice options priced alongside.

Customers can now see when their order can arrive and what it costs before they pay, rather than discovering it in a follow-up call. Checkout completion improved by 26% after delivery slots moved into checkout.

A migration is not finished at cutover. For six weeks afterwards we reviewed Google Search Console and analytics every day, watching for crawl errors, unexpected 404s and pages whose traffic dropped. Anything missed by the original mapping was redirected as soon as it appeared.

Organic traffic recovered within three weeks. Klaviyo was reconnected to the new store so marketing emails and flows continued without interruption, and the team settled into a platform they could manage without specialist help.